While intuition should never be underestimated as a powerful decision-making tool, decision-makers who consistently only "go with my gut" will miss opportunities to grow and reach customers that defy feelings. Data is important for decision-making.
In my perfect world, everything would be measured. How often does this action work? Never. Won't do it again. How often does this action work? 75% of the time with 20% of the people--maybe I need to be more focused. Every action could be measured for efficiency.
Somewhere in a company near you, a mathamatician is doing this kind of work. Read more here.
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