Competitors Versus Products

So many people focus on their competitors, not on their own product. This is...counterproductive. (Couldn't help myself.) Do I need to remind you people of the Bell Curve? Short answer: most people are stupid or at best, mediocre. No one likes to admit it. No one likes to be part of the group, but there it is.

To differentiate your product, focusing on what the dumb-asses down the street are doing just results in you being obsessive about dumb-ass products or dumb-asses. How helpful is that?

Here's a thought: why not focus on what will help make your customer's life easier? Focus on that solution. You'll have more customers. Girls will dig ya. Guys will want to be ya. Okay, I won't go that far.

Anyway, this is a riff on what's being said over at Passionate Users, which is fantastic as usual.