Designing Around Guilt

Creating Passsionate Users has an interesting post on helping consumers not feel guilty about something--like pet owners who can't rent a place (mostly because they allow their animals to POOP and PEE on the carpet--those who rent homes are sooooo unreasonable) and helping them around their guilt.

I have one for them: cheap, easy, healthy fast food. Can you imagine an organic meal that tastes good to kids? I can't. I have two choices: feed them crappy fast food or eat late at night after putting the food together.

It is an interesting concept. Read more about it here.