Monday, October 30, 2006

Women Make the Decisions: Why Not Ask Them What They Want?

For all the progress of the Women's Movement, only in the last few years have marketers, retailers and designers taken a woman's opinion into account. For example, and this problem has yet to be resolved, washers and dryers are ridiculous. They make you bend over and lug stuff out. They make you bend over and load things in. The laundry soap is high up on a shelf that one must navigate around the machines to get. It is a ergonomic nightmare.

If the washer and dryer manufacturers had just asked me, they'd make a boat load more money. Also, since we're on the topic, make washers simpler, so children can use them. I'm trying to raise responsible kids, but they couldn't do their own laundry if I wanted them to, they are too short.

Well, we've come a long way baby, the world is waking up to woman power since women drive 80% of purchases. Now, they not only control the family's pocketbook, they control their own. Finally, the world takes notice.